The 10th Digital Cinema Media Awards

Cinema Campaign
of the Decade

Have your say

As part of the celebrations marking the tenth edition of the Digital Cinema Media Awards, we are asking the industry to select its favourite cinema campaign of the decade!

This award celebrates the campaign that continues to resonate most strongly with audiences and the industry, recognising enduring creativity, impact, and the power of cinema as an advertising medium.

The shortlist includes the past nine Grand Prix winners, representing the very best of cinema advertising since the Awards launched in 2015. 

Watch each ad below and cast your vote at the end of the page.

Voting is open from Tuesday 19 May to Friday 7 August.

Shortlisted campaigns

  • 2025

    ‘Should've Gone To... Cinema’

    Specsavers

    MG OMD

  • 2024

    ‘Stimulating Senses With 4DX And The Royal Air Force’

    RAF

    MG OMD

  • 2023

    ‘Kia driving to the electric future with independent cinema’

    KIA

    Havas Media Network, Havas PLAY

  • 2022

    ‘Frighteningly Good: How Disney+ Jump Started Their 18+ Audience’

    Disney+

    The Walking Dead, Publicis Imagine

  • 2019

    ‘Lidl Movie Moments’

    Lidl

    Starcom

  • 2018

    ‘Max Factor: Putting a Spotlight on the Leading Ladies of Cinema’

    Coty Consumer Beauty UK

    Zenith Media

  • 2017

    ‘Channel 4 Paralympics’

    Channel 4

    OMD UK

  • 2016

    ‘I know what you unboxed last summer’

    Three and LG

    Mindshare

  • 2015

    ‘Heineken Open Your Cities’

    Heineken

    Starcom Mediavest Group

Cinema campaign of the decade

Terms & Conditions

  • One vote per person. Duplicate entries will be disqualified. 
  • All email addresses submitted must be valid and verifiable. 
  • No payment is necessary to participate. 
  • Voting closes at 11:59pm BST on Friday 7 August 2026. Votes submitted after this time will not be counted. 
  • By participating, you agree to receive marketing communications from DCM. 
    • You may opt out of receiving these communications at any time by ticking the opt-out box below or via the unsubscribe link included in all emails.